[ELTWeekly Volume 7, Issue 3 | January 19, 2015 | ISSN 0975-3036]
He is the founder and director of Service Forum, the founder of The Norwegian Customer Satisfaction Barometer at the Norwegian School of Management, and the founder of the annual Professor Johan Arndt Marketing Conference. He is an acclaimed academic who have received awards for several of his articles. Dr. Andreassen’s research interests are frontline employees and value equity, customer (dis)satisfaction, service innovation, branding service organizations, and customer relationship management and its financial implications.
At TEDxBergen Professor Andreassen talks about the rapidly growing phenomena of Massive Open Online Courses (MOOC). He considers it to be a so called disruptive innovation — an innovation that has the potential to shock the established players of a sector.