[ELTWeekly Volume 8, Issue 1 | January 4, 2016 | ISSN 0975-3036]
New words that enter the language are a reflection of the way people’s lives are changing. If we look at what is trending, we can see that new technology can bring with it new capabilities. There are wearables – computing devices that you can wear, such as a smartwatch – which are touch-sensitive and may be voice-activated. Superfast broadband and in-app purchase offer new opportunities, but there’s a new distraction in the form of clickbait – that’s a link or headline on the Internet that you just can’t help clicking on. All this can have a profound influence on how people work, enjoy themselves and relate to one another
If we look at new words connected with work we can see several strands, some of them in opposition to each other. Decisions are data-driven. It is important to demonstrate proof of concept. Using agile methodology, getting things right requires an iterative process of refinement and modification. But if that doesn’t work, putting a finger in the air is a less scientific approach, based on guesswork. Or you can put together a mood board with key images and words that best convey the image of the brand.
New technology and new ways of working have an effect on how people feel and how they manage their lives. Always-on devices can make for always-on people who find it harder to draw boundaries between work and home life, public and private. They may worry about theirdigital footprint, all the information that exists about them on the Internet as a result of their online activities